Universitätssiegel
Participating Organisations
 
European Chair on Intellecutal Capital Management
 
New Club of Paris
 
Supported by:
Klaus-Tschira-Stiftung
 

The French-German Round Table on Intangibles and Knowledge

Workshop 2: Dilemmas of the Knowledge Economy, Heidelberg, September 17th 2012

Intangibles in the true sense of the word cannot be touched. How can intangibles be made tangible in the sense of identifying, measuring and valuing them? How to plan innovation when novelty comes from serendipity and unforeseen creative recombination? How can policies reconcile conflicting corporate monopoly and public welfare interests in order to advance the knowledge base of society and economy? How can localized knowledge be mobilized, reproduced and improved in other places?

The French-German Roundtable is a transnational and trans-disciplinary initiative by the Université Paris-Sud, the New Club of Paris and the Ruprecht-Karls University of Heidelberg.

This year's workshop will take place on Monday, September 17th 2012, at the Studio of Villa Bosch in Heidelberg. The aim is to further develop the findings of the first workshop in 2011 and to discuss possible solutions for the classic dilemmas of the knowledge economy.

Programme
8:30 – 09:00Registration
9:00 – 09:15Introduction
 

Intangibles: A clarifying statement and agenda

Johannes Glückler, Professor of Economic and Social Geography, University of Heidelberg;

Ahmed Bounfour, European Chair on Intellectual Capital Management, Université Paris-Sud

9:15 – 10:45Session I: The Measurement Dilemma
 

Intangibles in the true sense of the word cannot be touched. How can intangibles be made tangible in the sense of identifying, measuring and valuing them? Can qualities be quantified or monetized? How does business appreciate and value intangibles?


Discussant: Günter Koch, General Secretary, New Club of Paris


Non-financial reporting on intangibles: Issues and perspective

Ahmed Bounfour, European Chair on Intellectual Capital Management, Université Paris-Sud;

Florence Depoers, Associate Professor, Université Paris-Sud


The Orse guidelines for reporting on operational risks

Patricia Lavaud, Head of the Finance Club, Observatoire de la Responsabilité Sociétale des Entreprises (ORSE)


Appraising intangible assets in moments of crisis: Corporate insolvency in Germany.

Michal Handke, Scientific Employee, University of Heidelberg

10:45 – 11:15Coffee break
11:15 – 12:45Session II: The Engineering Dilemma
 

How to plan innovation when novelty comes from serendipity and unforeseen creative recombination? This session contrasts management, forecasting and efficiency seeking in innovation with problems of causal ambiguity, domain-specificity and contextuality of knowledge generation. Do we acknowledge creativity in the periphery?


Discussant: Johannes Glückler, Professor of Economic and Social Geography, University of Heidelberg


The innovators dilemma in the print media industriy

Robert Crooker, Senior Vice President, Business Development and Strategic Partner Management, Heidelberger Druckmaschinen AG



Dilemma for decision makers in early phases of innovation

Peter Ohlhausen, Head of Competence Team Innovation Management, Fraunhofer Institute for Industrial Engineering IAO;

Stefan Waitzinger, Fraunhofer Institute for Industrial Engineering IAO


Cultural assets strategies - The case of branding for museums

Julien Anfruns, Director General, ICOM

12:45 – 14:00Lunch
14:00 – 15:30Session III: The Incentive Dilemma
 

While the state pursues welfare maximization, corporations strive for profits. While the state promotes the advance of knowledge as a public good, firms and inventors usually strive for knowledge monopolies. How can policies reconcile conflicting interests in order to advance the knowledge base of society and economy. What is the role of the third sector?


Discussant: Leif Edvinsson, CEO, Universal Networking Intellectual Capital AB and President of the New Club of Paris


Scenarios for the future of intellectual property rights

Clara Neppel, Examiner Directorate 2221, Scenario Analyst, European Patent Office


Why Do Governments (fund and) Conduct Applied R&D?

Georg Licht, Head of the research department of Industrial Economics and International Management, Centre for European Economic Research (ZEW)


Valorisation of public research results: Elements of international comparison

Rémi Lallement, Technical Officer, Conseil d'Analyse Stratégique

15:30 – 15:45Coffee break
15:45 – 17:15Session IV: The Circulation Dilemma
 

Intangibles are bound to people and organizations. How can localized knowledge be mobilized, reproduced and improved in other places? How does learning work? How can new knowledge be transformed in marketable goods and services?


Discussant: Peter Meusburger, Distinguished Senior Professor, University of Heidelberg


Intangible assets of territories

Ahmed Bounfour, European Chair of Intellectual Capital Management, Université Paris Sud

Danielle Bourlange, Deputy Director, Agence du patrimoine immatériel de l'Ètat (APIE)

Kristof De Meulder, Project Manager, Agence du patrimoine immatériel de l'État (APIE)


From inventions to innovations – Universities between basic science and IP management

Jürgen Rühe, Vice Rector for Internationalization and Technology Transfer / Head of the Laboratory for Chemistry and Physics of Interfaces Department of Microsystems Engineering – IMTEK, University of Freiburg


Innovation practices in Europe – A complexity theory approach based on CIS surveys

Andrés Barrenche, PhD Student and Research Assistant, Université Paris-Sud


Rhine-Neckar Chamber of Industry and Commerce – Supporting innovation and technology transfer

Nicolai Freiwald, Technical and Environmental Consulting, Rhine-Neckar Chamber of Industry and Commerce


17:15 – 18:00Plenary Discussion
18:00 – 19:30Dinner
The first French-German Roundtable on Intangibles and Knowledge in 2011

The first workshop took place in 2011 at the French Treasury in Paris, where about 110 French and German representatives from industry, politics and science successfully provided important impulses.

You can find more details on the first French-German Roundtable on Intangibles and Knowledge on the website of the New Club of Paris.

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