Financed by BIHK (Bavarian Chamber of Industry and Commerce)
Duration: 2007 - 2008
Cooperation partner
University of Munich, Hans-Martin Zademach
A pragmatic service typology. Presented at the 18th RESER Conference, 2008 in Stuttgart.

Research Project

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The Service Economy of Bavaria

The Service Economy of Bavaria

Short Description

Regional analysis of sectoral and geographical dynamics of the Bavarian service economy

Bavaria has a great potential in the development of knowledge-based and competitive service sectors. This potential is far from exhausted; it is therefore essential, especially for political decision makers, to pursue high innovativeness and diversification of the service sectors. The main goal of this research is the identification of future trends in service sector development as well as the opportunities and demands of the Bavarian service industry within the framework of innovative capabilities, financial problems, qualification and labour market, and internationalization. The empirical approach combines quantitative analyses, focused company interviews and expert workshops with representatives of the service industry, the politics, business associations and chambers.


Glückler, J., Zademach, H.-M., Hammer, I., Handke, M., Frölich, F., Latzke, P. (2008) Dienstleistungsstandort Bayern. Eichstätt und München: Katholische Universität Eichstätt-Ingolstadt und Ludwig-Maximilian-Universität München.
Glückler, J., Hammer, I. (2011) A pragmatic service typology: capturing the distinctive dynamics of services in time and space. Service Industries Journal, 31 (forthcoming)

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