Neoartisanal production, digital technology and the new role of the periphery in the global market for still and moving images (Argentina, Uruguay)
Recent studies have observed that digitalization causes a decoupling of specific forms of creative work from urban centers. Therefore, the prevailing dualism of centrifugal routine work and centripetal creative work appears as conceptually inadequate. The research project aims identifying mechanisms of integration of creative people or businesses outside the creative centers as well as of peripheral creative locations into the global creative industries.
The project is dedicated to respond to the following questions: How is the social and spatial division of labor in the creative industries changing as a result of digital technology? How does the creative work from the periphery gain access to the global market for creative products?
Taking the markets for still and moving images (commercial photography and advertising film) as examples, the project examines the increasing international project work, the change from commissioned production towards trading of pre-produced images and media convergence of photography and film into a joint international agency trade.
In this context the significance of conferences and fairs for the development of this new international division of labor will be addressed. A regional case study will focus on the peripheral creative region adjacent to the mouth of the Río de La Plata including the capital cities of Buenos Aires and Montevideo. The project aims to contribute to the differentiation and development of a theory of the geographical organization of creative work and the economic geographical understanding of the relationship between local and global relationships in the creative industries.